Panic to Platform to Partnership: Chris Parnell’s Bold Journey with SetSeed and The Better SMB

In this episode of The Better SMB Podcast, we welcome Chris Parnell, Co-Founder and CEO of SetSeed, as both our guest and announce their official sponsorship of The Better SMB podcast. Chris shares his inspiring journey from Rotorua to building a global Customer Experience Platform that simplifies websites, CRMs, e-commerce, and email marketing for businesses worldwide. We dive into why SetSeed chose to partner with The Better SMB, explore Chris’s entrepreneurial story, and uncover practical lessons for SMB leaders who want to lift performance and embrace bold moves. Highlights SetSeed + The Better SMB: Why this partnership matters and what success looks like. From panic attacks to global impact: How Chris turned challenges into opportunities and built SetSeed from the ground up. Customer Experience vs. CMS: What makes SetSeed different and why it matters for SMB productivity. Actionable advice for SMB leaders: Mindset shifts, tech as an enabler, and the bold moves that drive growth. Chris’s story is a powerful reminder that bold decisions shape better businesses. If you enjoyed this conversation, share it with another business leader who could use some inspiration, and subscribe so you don’t miss what’s next. ---------------------  The Better SMB Podcast is sponsored by SetSeed, the all-in-one platform that redefines what a website can be. Smart, secure and AI-tailored to reflect your brand. No plugins, no patchwork, no problems. Just world-class software and support in one subscription. Discover more at setseed.com  ---------------------  Connect with Rob and David on LinkedIn Rob Bull David Altena Learn more about NZ Lean Academy and the mission Rob is on to make NZ the best place in the world to do business  Download David's NBR-featured report "Boosting Productivity in New Zealand SMEs" by joining the mailing list on the Altena Solutions website and start your journey to a more productive business today