Canadian Beauty: Why Is No One Talking About Its Potential?

Despite being the 10th largest economy in the world, Canadian beauty remains a mystery. For a country that birthed giants like MAC and Deciem (The Ordinary) and is a neighbour to the largest beauty market in the world (The US), the lack of conversations around Canadian beauty is nothing short of shocking.After a four-month hiatus, The Barefaced Podcast is back and diving into why this deeply complex and critically under-reported market. Today we will be diving into why this market deserves much more of our attention by breaking down what the Canadian beauty landscape is like, geopolitical and retail shifts affecting the industry, and Canadian beauty on a global stage.A series of graphs, visual aids, and references have been created to help narrate this story. You can find them at https://barefaced.substack.com/ . You can find Barefaced everywhere else at - https://beacons.ai/barefaced . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barefaced.substack.com