The Badlands - Melanie Lazarus

In this episode of Season 2 of ⁠ The Badlands⁠ I’m talking with Melanie Lazarus, Melanie is former ad agency suit turned Brand Marketing Director. With a very impressive career so far at some of the UK’s biggest and most well known brands.In this episode, Melanie shares her experience navigating the challenging job market after a significant career at major brands. We discuss the impact of short-termism in business decisions, the shift from legacy to challenger brands, and her personal journey of reflection and pivoting towards consultancy. We discuss the importance of self-branding and the long-term value of brand marketing in driving business growth. We explore personal growth strategies, including networking and professional development, while also addressing the importance of mental health and wellbeing during career transitions. We hope you enjoy, please share it with anyone you know that is currently in The Badlands or anyone in need of a highly experienced Marketing Leader or Marketing consultant.Now live and available on Spotify, Apple and Youtube.