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The Bad Therapist Show: Daily Summaries Delivered
by Felicia Keller Boyle | Business Coach for Therapists
Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place.The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives.Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives.Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life th
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday25 min
Membership or Cohort? Choosing the Right Scalable Offer for Your Therapy Practice [Ep 191]
You’re ready to scale your business and build your signature offer. Now you’re wondering: membership or cohort? A membership looks safer because payments keep coming but a cohort creates demand.In today's episode, I'm walking you through how to choose between a membership or cohort model for your scalable offer: what each asks of you as the leader, what it does for members, and why the marketing load differs even though both need selling.You'll hear why a cohort's start and end dates force a decision a membership never has to, how constant intake changes the room for people inside, and what shifted once client results and visibility made launching lighter. Liberated Business started with two people! Now I’ve had people sign up 10 months before a cohort began.Topics covered on Scalable Offers for Therapists:The difference between a membership that runs continuously and a cohort with a start and an endHow much presence your offer requires from you and what that determines about the model you chooseWhat constantly adding new members does to the members already insideWhy a cohort's start date creates urgency a subscription cannotWhat made launches lighter once client results and visibility caught upHow selling ahead of a cohort’s start date evens out revenueRelated Episodes:Why Should You Start Creating a Scalable Offer Right Now [Ep 23] How to Make More Money as a Therapist: One Therapist's $35K Month [Ep 187] Connect with Felicia:Get on the Liberated Business interest listGet my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapist https://www.instagram.com/the_bad_therapist/Website: www.thebadtherapist.coachQuote:“We're looking for a fit between who you are as the creator, as the leader, and the problem you're trying to solve for the clients in your program.” - Felicia
- 1 weeks ago18 min
Will AI Replace Therapists? What Headway's Changes Mean for Your Private Practice [Ep 190]
Will AI replace therapists? If Headway's contract changes have you thinking about the future of your private practice, I want to help you look at your options without making a panicked business decision.I completely understand why having an app handle your marketing, billing, and credentialing is appealing, running a business is a ton of work!In today's episode, I'm exploring what happens when the platform you depend on begins shifting its policies at the expense of its providers, and why your unique voice and human relationships matter more than ever as AI integrates into the therapy world.We'll talk about getting paneled with insurance independently or transitioning toward a cash-pay model, including how long credentialing can take and the inherent risk of losing clients along the way. I'm also sharing where your online presence fits in when you're ready to bring in clients on your own.You don't have to overhaul your entire practice overnight. Whether you use Headway or another platform, this episode will help you think through building a more independent practice at a pace that makes sense for you.Topics covered on Will AI Replace Therapists:What Headway's contract changes bring up about how much of your business you controlWhy competing with AI on price and availability puts your practice in a race to the bottomThe role of your own voice and human relationships in helping clients choose youIndependent insurance paneling or cash pay: weighing the timing and risks of a changeWhere your website and Google Business Profile fit when you take responsibility for bringing in clientsConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]Quote:“You need to be that raw, sometimes messy, authentic human that can connect with another human.” - Felicia
- 2 weeks ago30 min
Can You Hire a 1099 Therapist for Your Group Practice? W-2 Rules and Costs with Lauren Phillips [Ep 189]
Can you hire a 1099 therapist just because it seems simpler and cheaper than putting someone on payroll? If you're growing a group practice, that assumption is worth questioning before you offer someone a contract.In today's episode, I'm joined by Lauren Phillips, accountant and owner of Private Practice CPA, to unpack the difference between a 1099 contractor and a W-2 employee. We talk about what your schedules, rates, and intake process reveal about the working relationship, why a signed agreement isn't the whole story, and where supervision adds another layer.Then we get into the money. Covering a clinician's pay is only part of what makes a hire financially viable. Lauren explains the other costs to plan for while I share why being able to fill your own caseload doesn't automatically mean you can fill someone else's.Already wondering whether you've classified someone incorrectly? We also discuss a possible path to correcting it. You'll leave with clearer questions to bring to your accountant before your next hire or your next payroll decision.Topics covered on Hiring a 1099 Therapist:The day-to-day details that matter more than a signed contractor agreementWhat a W-2 clinician can cost beyond their pay, including state-specific requirementsThe caseload, overhead, and cash reserves to consider before committing to a hireWhy pre-licensed clinicians and supervision need a closer look before using a 1099What the IRS Voluntary Classification Settlement Program may offer practice owners who've misclassified cliniciansWhen getting help with the numbers can reveal that your practice isn't ready to hire yetResources from this episode:Book a free discovery call with Private Practice CPA. As a Bad Therapist Show listener, you’ll receive free 2026 bookkeeping catch-up when you sign up before December 1st.Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:“If the math doesn't work, change the pay structure, not the classification.” - Lauren Phillips
- 3 weeks ago14 min
How to Grow Your Private Practice Without Shrinking the Dream That Started It [Ep 188]
At some point you stopped saying the big goal out loud. The results were slower than you needed, the gap between here and there started to hurt, and the dream became heavy to hold, so you traded it for smaller goals that felt safer. The relief was real, and so was the cost.In today's episode, I'm talking about why the size of your goals is a business decision, what happens to your growth when you stop feeding the dream, and how to grow your private practice around a vision you actually keep.The therapists I've watched move fastest were unapologetic about wanting wealth, freedom, and travel before the results showed up. What they never did was let the dream go quiet. I'll show you why it happens, the good therapist conditioning you're up against, and the habits that keep a big vision alive while the results are still coming.Your dream isn't a nice-to-have. It's the fuel that gets you through the hard parts, and picking it back up is this week's work.Topics covered on Growing Your Private Practice:What happens when the dream goes quiet and playing it safe becomes the planGood therapist conditioning and the myth that wanting money, freedom, and travel is selfishWhy saying your dream out loud keeps you honest without locking you inHow to look for evidence that it's already working without pretending everything is fineHow to pair a crystallized vision with real action steps, so you stop wishing or grinding your way thereWhat an unapologetic dream does to your charisma, your marketing, and your salesConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:How to Make More Money as a Therapist: One Therapist's $35K Month [Ep 187]Quote:“If you don't have something that's really, really inspiring, you will not have the energy that you need to go through the really hard bits.” - Felicia
- 4 weeks ago29 min
How to Make More Money as a Therapist: One Therapist's $35K Month [Ep 187]
Think there’s a cap on your income as a solo therapist? Think again. If you're wondering how to make more money as a therapist without giving up the life you're building the practice for, I want you to meet Sandra Killebrew, my one-on-one coaching client who hit her first $35,000 while working together.In today's episode, Sandra shares how she reshaped her solo private practice serving high-conflict couples. She raised her fees, changed her cancellation policy, and created half-hour gaps between sessions. She also stopped offering free consult calls, a decision that made sense for the demand she'd already built.But Sandra's story starts before we ever worked together. After listening to this podcast, she made changes that meant fewer hours with clients and less scheduling chaos. We talk about why investing in your clinical skills can only take your business so far, and what happens when you start taking marketing and sales just as seriously.If your practice is already established and you want more room to earn, rest, and travel, this conversation will help you think through what your solo practice actually needs.More about Sandra Killebrew:Sandra Killebrew, LMFT, is a couples therapist who specializes in high-conflict couples. She owns the Center for Excellence in Marriage and Family Therapy.Topics covered on How to Make More Money as a Therapist:Why clinical skill alone wasn't enough for Sandra's next income goalHow getting too clinical keeps you from being bold enough in your marketingHigher fees, longer sessions, and the half-hour gaps that changed her workdayThe website messaging and client demand behind her decision to stop free consult callsGetting paid while you and a new client work out whether you're a fitHow Sandra assessed the financial risk of extended time off rather than relying on confidence aloneSix weeks off in India and a $35K month right after: the foundation that made the leap safeResources from this episode:The Entrepreneurial Podcast EP 153: Your Cancellation Policy is Losing You Money with The Bad Therapist, Felicia Keller- BoyleConnect with Sandra Killebrew:Website: centerforexcellencemft.comInstagram: @sandra.killebrew.lmftConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149]SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]Quote:“Be an above-average therapist,
- Oct 5, 202618 min
Specialty Pages for Therapists: What to Put on Each One to Book More Consult Calls [Ep 186]
There's a moment when someone is finally ready to ask for help. They know the problem is bad enough, they've stopped telling themselves to wait, and they start looking for a therapist. That's peak motivation, and it doesn't last. If your therapist website doesn't quickly show that you understand what they're going through, it can fade before they reach your contact page.In today's episode, I'm making the case that every specialty in your practice deserves its own page, and I'm walking you through the beats that make therapy website specialty pages convert. The therapist who books the client isn't the most credentialed one in town. It's the one who becomes the obvious choice on the page.I'll show you how to describe the problem in the language of your client's actual day, why the steps you find obvious aren't obvious to someone in crisis, and where your call to action belongs.You don't have to rebuild your whole site. Start with the one specialty you're most excited to talk about, and turn that page into the one that keeps a motivated visitor from leaving.Topics covered on Therapist Website:Why a specialty that lives only as a bullet on your homepage can cost you a client who was already ready to bookHow to describe your ideal client's problem from the outside in, so they recognize their own life on the pageWhy every specialty page needs its own introduction, even though you already have an About pageWhat has to be spelled out before a client will take the next step, and why it feels obvious to you but not to themWhere your call to action belongs on a service page, and why repeating it helps the client rather than turning you pushyHow to build a specialty page FAQ from Google's People Also Ask to support your SEO and AI searchResources from this episode:Liberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practiceConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]: what belongs on your homepage before a visitor clicks through to a specialty pageHow to Find Your Niche as a Therapist [Ep 183]: choosing the specialty you are most excited to build a page forQuote:“Vague language costs you clients. The therapists who are converting aren't the ones who are the most credentialed or the most experienced.” - Felicia
- Sep 28, 202618 min
How to Double Your Practice Revenue Without Adding More Clients (REPLAY) [Ep 185]
You finally get the marketing to work, then the inbox becomes a full-time job. More inquiries, higher fees, fewer people on your caseload, and your best hours disappearing into emails from people who were never going to book.In this replay episode, I'm walking you through marketing for therapists for when you're done guessing: a defined strategy I understand well enough to turn up or ease off, and a fast way to sort who is genuinely right for your practice.Here's the thing: you can delegate this, and you probably should. Someone else can screen for you, and it really spares your energy so you can focus on the work that only you can do. You don't have to see more clients, work long hours, or cross your boundaries. Tune in!Topics covered on How to Double Your Practice Revenue Without Adding More Clients:Why a good reputation, a long career, and a full caseload stop carrying you at the income ceilingWhat a defined marketing strategy looks like in practice, and how to tell when to turn it up or ease offWhy a flood of inquiries from people who are not a fit is a delegation problem rather than a marketing failureQualifying on your own inquiry form, and the trade-off in every barrier you addWhy delegating the inbox actually good, and how to set it up so you still see what mattersWhat a defined marketing strategy actually looks like, and how you know which part to adjust when it slows downResources from this episode:Liberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practiceConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173]: building visibility when reputation alone stops being enoughThe Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162]: the strategy behind consistent income instead of random good monthsQuote:“You need a marketing system that works when you need it, lets you relax when you want to, and brings you the right kind of clients." - Felicia
- Sep 21, 202637 min
4 Ways Group Practice Owners Can Make Data-Driven Decision to Increase Profits and Become Better Leaders [Ep 184]
You've worked hard to build a group practice where clinicians feel supported. So when someone asks for a raise or says they can't take another client, bringing up the numbers can feel like becoming the boss you never wanted to be. Meanwhile, you may be carrying a full caseload yourself just to keep the business afloat.In today's episode, I'm talking with Tory Krone, group practice owner and co-founder of Practice Vital, about data-driven decision making for therapists. We get into how your numbers can help you decide what you can afford to pay, whether it's time to hire, and where clients are dropping out of care.We also talk about how to bring this information to your team without turning every conversation into a performance review. Tory shares what comparing newer and more experienced clinicians revealed about supervision, and why a packed-looking schedule doesn't always mean someone is at capacity.If you've been carrying the financial stress on your own, this conversation will help you see what needs a closer look and which conversations are worth having before resentment builds.Topics covered on Data-Driven Decision Making:How average session reimbursement and client retention can inform what you can afford to pay your cliniciansEarly client churn and missed rebooking, and what those patterns can mean for your marketing spend and client careHow to assess capacity before hiring, including why a new specialty can change the decisionWhy limited availability can make part-time caseload expectations harder to meetWhat comparing newer and more experienced clinicians can reveal about the support your team needsWhich numbers to share with clinicians, and how to make data part of supervision before a performance problem developsResources from this episode:Book a Practice Vital demo and get $30 off your first month with code badtherapistConnect with Tory:Practice Vital: www.practicevital.comConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:“Data is not the enemy of good leadership. It's what makes good leadership possible.” - Felicia
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About The Bad Therapist Show
Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place.The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives.Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives.Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life th
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