#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation. Christine Kotler, CMO of Baptist Health South Florida, joins Mike Kaput to walk through how her marketing and communications team built an AI adoption model from the ground up: a structured learning curriculum, the peer-coaching "AI Sherpa" model, real use cases, and the honest friction of doing this inside a regulated healthcare organization. Part of the AI Transformations series, presented by Google Cloud. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:00 — Why marketing & comms took the lead on generative AI 00:10:57 — How the transformation started to unfold  00:14:23 — The AI Sherpas  00:20:12 — The learning hub and building their own AI curriculum 00:22:14 — How AI is changing the marketing/comms team's work 00:28:28 — The people side of the transformation  00:33:02 — Where transformation got messier or harder than expected 00:36:27 — How AI will reshape roles, workflows, and team structure  00:40:08 — Advice for a leader stepping up to lead AI transformation This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy