327 What to THINK to Avoid Saying the 26 Banned Sales Words and Phrases

Last episode I banned 26 sales words and phrases. But the truth is… banning the words isn't the solution. Because the words aren't the problem. They're the emotional "cover" salespeople use when they don't feel confident—apologies, permission-begging, softeners, and filler phrases that are designed to make the seller feel safer. Unfortunately, they do the opposite for the buyer. In this episode, I'll show you how to eliminate insecure language by fixing the thinking behind it—and I'll give you a simple pre-call checklist that will change how you show up on every call. (This originally appeared in the free, weekly, Smart Calling Report email newsletter. See the current and back issues, and subscribe at http://SmartCallingReport.com) Also referenced in this episode, the Smart Calling Sales and Prospecting Coaching App for B2B Professionals: http://Studio.com/Art