The Art of Online Business

Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads

April 6, 2026·52 min
Episode Description from the Publisher

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. ‍‍ Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ We talk through why her order bump converted at 50%, how her upsells perfo...

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