Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now. A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun. In this episode: Why "nothing new under the sun" is the most important business lesson artists ignore The difference between being an artist and having an art business The art-selling holiday calendar and why every holiday applies to you How Target's end-cap strategy is your playbook for selling art year-round Why Mother's Day matters even if you don't sell "mom art" The fishing analogy, the blackjack analogy, and the self-excuse trap Mother's Day is 25 days away. The fish are biting. Are your lines in the water? Related episodes: What Are the Biggest Art Selling Times of Year? The Next Big Art Selling Holiday: Mother's Day The Mother's Day Marketing Playbook Get Buyers to Act Fast: Impulse Purchases Merchandising 101 Selling From Now Through Father's Day Spring Clean Your Art Business (last episode)