44. When to Design For The Clients You Want Vs. The Clients You Have

What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most impressive flowers, pushing the design further, or putting more of our profit back into the work because we want it to attract bigger budgets and better-fit clients. But not every wedding needs to do the same job for your floral business. In this episode, I’m sharing how I decide which weddings to optimize for profit and which...