The Agile Brand with Greg Kihlström | What CMOs Need to Know About Marketing Technology, AI & CX

Salesforce's Taksina Eammano on what happens when AI ambition outpaces frontline readiness

September 28, 2026·29 min
Episode Description from the Publisher

What happens when an organization's AI ambition moves faster than its frontline's ability to absorb it?Agility isn't just deploying new technology quickly. It's whether the people and processes closest to the customer can change alongside it without the experience coming apart at the seams.Today we're going to talk about the friction between enterprise AI deployment and frontline readiness — and why the last mile of service is where AI investment either proves out or quietly falls apart. We'll get into:- What actually breaks between a strategic AI decision and the moment a technician has to act on it- Why fragmented data access is so costly when the person standing in front of the customer can't see the whole picture- How to measure success in field service when closing tickets faster isn't the same thing as a better outcomeTo help me discuss this topic, I'd like to welcome Taksina Eammano, EVP and GM of Agentforce Field Service at Salesforce.About Taksina EammanoTaksina Eammano is the Executive Vice President &amp; General Manager of Field Service at Salesforce. She is responsible for the overall strategy and vision, product and innovation narrative, and financial performance of Field Service.Taksina Eammano on LinkedIn---------- Resources ----------Salesforce: https://www.salesforce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bbReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://

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