Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

Mike Kaput, Chief Content Officer at Marketing AI Institute, joins Greg Kihlström to unpack the gap between an AI pilot that demos well and an AI capability the enterprise can actually run on."AI strategy" describes very different things at different companies. Kaput on what he finds underneath the phrase once you start asking what the systems actually do, and who is accountable when they do it wrong.The pilot-to-production gap is an operating problem, not a technology one. What changes about marketing operations, decision ownership, and oversight when execution moves to machines and the team's job shifts toward judgment.Hours saved is not a business case. How more mature organizations connect AI work to outcomes a CFO recognizes — and how a marketing leader spots a brand becoming faster and less consistent at the same time.About Mike KaputMike Kaput is a recognized expert on marketing, content, and artificial intelligence. He is also a writer, speaker, and author. Mike currently serves as Chief Content Officer at Marketing AI Institute, where he uses marketing, content, and AI to grow traffic, leads, and revenue. Mike previously served in a marketing leadership role at HubSpot's first-ever partner agency.Mike Kaput on LinkedIn: https://www.linkedin.com/in/mikekaput/---------- Resources ----------: marketingaiinstitute.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.