You Don’t Have a Strategy Problem. You Have an Identity Problem.

You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed. So why does it still feel… off? In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: It’s not strategy. It’s identity. This episode explores: Why strategy is no longer your bottleneck &nbs...