#99: 7 Ways to Use TikTok to Recruit Your Next Great Crew Member

Struggling to find good crew members? The answer might be somewhere you haven't looked yet. In this episode, Katy Doss makes the case for why TikTok — yes, TikTok — could be one of the best recruiting tools a landscaping business owner has right now.  TikTok isn't a client acquisition channel for landscapers. But it is where a huge chunk of your potential hires are spending their time — and with the right content strategy, you can make your company impossible to ignore.    In this episode, you'll learn:    Why TikTok works for recruiting but not for client marketing — and how to use that distinction to your advantage  How to address the four biggest objections owners have (including the security concerns — that one's real and worth understanding)  What kinds of content actually attract quality applicants on TikTok  Why you don't have to be on camera yourself — and who should be instead  How to be transparent about pay in a way that filters for the right candidates  A simple 4-step plan to post your first video this week    If you've been skeptical about TikTok, this episode will change how you think about it. You don't need to dance. You don't need a production budget. You just need to show up.    Grab the free guide — Getting Started on TikTok for Landscaping Business Owners — at scriptmarketingco.com/resources.