
Send us Fan Mail Twenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, baristas — who taught them something they never forgot, whether the lesson was about sales or just about being human. You'll hear about "Leisure Suit Larry," the grocery store manager who refused to acknowledge salespeople existed, and what he taught Bill about never forcing yourself on someone who doesn't want to talk. They also ta...
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20 Years In — Our Honest Regrets

How to Sell Something the Market Isn't Ready For

It's Not a Skill Problem, It's an Identity Problem

Stop Blaming Price: Positioning Is Your Problem
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