TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

Can AI make tax prep cheaper without replacing the experts behind it? Hector Garcia joins Blake and David to unpack Intuit’s TurboTax pricing pressure, QuickBooks’ push into the mid-market, and whether AI-powered services are a bridge to automation. They also examine Thomson Reuters’ proprietary tax-and-legal AI model, Relate’s $100 million raise, and a student’s unusual path onto the New Mexico Board of Accountancy.SponsorsCloud Accountant Staffing - http://accountingpodcast.promo/casThomson Reuters - http://accountingpodcast.promo/taxautomationOnPay - http://accountingpodcast.promo/onpaySavant Labs - http://accountingpodcast.promo/savantChapters(00:00) - TAP 503 (02:47) - Intuit earnings overview (03:52) - Meet Hector Garcia (04:40) - Intuit stock and AI fears (07:57) - TurboTax pricing pressure (11:34) - TurboTax Live strategy shift (16:12) - TurboTax Live vs firms (19:47) - AI plus human bridge (22:13) - QuickBooks Free and Light (25:54) - Thomson Reuters builds LLM (30:29) - Trust security and ownership (34:16) - Vertical models disrupt giants (35:18) - Copilot partnership pitch (36:51) - Bulk AI Adoption (38:59) - Rillet Unicorn News (39:21) - Workday Buyout Math (40:50) - Switching Costs Reality (43:12) - Intuit Versus Rillet (45:26) - How Rillet Wins (48:18) - AI Spend Line Item (51:15) - Stripe Buys OpenRouter (53:22) - Reframe Conference Pitch (56:01) - Pablo Pledgebar Cautionary (57:08) - Britton Joins Board (01:01:37) - Student View On PE (01:04:57) - Education And AI Concerns (01:09:33) - Board Dynamics Explained (01:12:12) - Regulation Priorities (01:15:13) - Wrap Up And CPE  Show NotesIntuit Reports Fourth Quarter and Full Year Fiscal 2026 Results; Sets Fiscal 2027 Guidancehttps://investors.intuit.com/news-events/press-releases/detail/1320/intuit-reports-fourth-quarter-and-full-year-fiscal-2026-results-sets-fiscal-2027-guidanceThomson Reuters Leverages its World-Class Data Assets to Launch Its Own Frontier Modelhttps://www.thomsonreuters.com/en/press-releases/2026/august/thomson-reuters-leverages-its-world-class-data-assets-to-launch-its-own-frontier-modelRillet Raises $100 Million Series C at $1 Billion Valuation, Becomes Unicornhttps://techcrunch.com/2026/08/19/rillet-raises-100m-series-c-at-1b-valuation-2-years-after-emerging-from-stealth/Silver Lake Eyes $51 Billion Workday Take-Private in Mega Software Dealhttps://www.axios.com/2026/08/14/silver-lake-workday-take-privateStripe Agrees to Acquire OpenRouter to Help Businesses Optimize Token Routing and Usagehttps://stripe.com/newsroom/news/stripe-agrees-to-acquire-openrouterFrom Accounting Major and Frat Brother to Suspected of Being Penn State's Largest Drug Dealerhttps://www.nbcnews.com/news/us-news/penn-state-agostino-abbatiello-drug-scheme-rcna593041Accounting Student Appointed to the New Mexico Public Accountancy Boardhttps://news.unm.edu/news/accounting-student-appointed-to-the-new-mexico-public-accountancy-boardNeed CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us