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The Hub Sneaker Podcast: Daily Summaries Delivered
by Hugh Mulzac, Dakari Boddie, Andrew Leff, Mike Wavs
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago2h 36m
The Lies Sneaker Resellers Keep Telling (Special Guest Frontpage Aaron)
Send us Fan Mail Did resellers create sneaker culture or ruin it? Front Page Aaron breaks down market crashes, Nike fatigue, and bad collabs. The secondary sneaker market has hit a breaking point. As consignment storefronts shutter and marquee silhouettes sit below retail, resale operators claim brands rely on their hype to survive. The reality is far more blunt: speculative middlemen rode pandemic supply shortages and backdoor access, mistaking artificial scarcity for actual cultural influe...
- 1 weeks ago2h 56m
Our Top 10 Halloween Sneakers & Nelly Made The Air Force 1 Hot in the Streets?
Send us Fan Mail Who actually made Nike Air Force 1s iconic? The crew settles the East Coast vs. Nelly debate and exposes Nike SNKRS app layoffs. The sneaker secondary market is hitting a structural turning point. Secondary platform fees, sluggish inventory velocity, and brutal margin erosion on standard general releases are forcing long-time collectors to rethink how they offload stock. Instead of listing individual pairs on GOAT, eBay, or StockX, large-scale vaults are moving through direc...
- 2 weeks ago2h 51m
Supreme's FW26 Timberland Collab Sucks
Send us Fan Mail Sneaker resale is crashing, Complex lost touch, and buying PEs on GOAT is risky. Here is what happened to sneaker culture. Sneaker culture shifted from community-driven hype to an oversaturated retail standoff. Episode 74 breaks down why institutional mainstays like Complex’s Sneaker of the Year panel lost credibility by locking selections before holiday drops roll out. The conversation cuts into the reality of aftermarket sneaker platforms, detailing how listing discrepanci...
- 3 weeks ago2h 21m
NIKE SB'S WILL NEVER DIE
Send us Fan Mail The sneaker resale bubble popped. We break down deadstock market traps, the newest Supreme drop, and downsizing shoe closets. Hype cycles move fast, but collector bank accounts take the hit. Episode 73 of the 12Hub Podcast dissects the state of sneaker culture, where flooded markets have turned former grail models into outlet staples. From the collapse of modern NMD S1 investments to the reality of sitting on walls of deadstock Nike SB Dunks, the hosts cut through resale del...
- Oct 8, 20263h 20m
Complex Top 10 Sneakers Of 2026 Isn't What The Culture Wanted
Send us Fan Mail Complex dropped their Top 10 Sneakers of 2026 list early, and the sneaker community is pushing back. Here is the real breakdown. Sneaker culture is navigating an identity crisis fueled by manufactured hype, questionable industry rankings, and retail fatigue. In Episode 72 of the 12 Hub Podcast, the hosts link up with special guest Plenty Hardaway (Hardaway Industries) to dissect the controversial Complex Top 10 Sneakers of 2026 list, calling out corporate bias, the Nigo Air ...
- Sep 30, 20263h 3m
Air Force 1 Rats, Nike Air Max Goadome x Taller De Rafa: Sneaker Of The Year?, Nike 24-7 Glaze
Send us Fan Mail The sneaker resale market crashed. Here is why holding deadstock inventory in 2026 is bleeding collectors dry. The secondary sneaker market has shifted permanently. The days of guaranteed double-box profits and hype-fueled flips are gone, replaced by retail discounting, over-saturated retro release calendars, and platforms partnering directly with big-box suppliers to clear unwanted stock. On Episode 71 of The 12 Hub, Hugh and Drew dissect the real-world mechanics behind th...
- Sep 25, 20261h 59m
Converse Ad Controversy: Mistake Or Are They Just Playing In Our Face, Again???
Send us Fan Mail Converse ad backlash, Nike’s board moves, and the collapse of sneaker reselling: Episode 70 breaks down where streetwear lost its way. Streetwear marketing is hitting a wall, and sneaker resale margins are drying up. Episode 70 of The 12 Hub Sneaker Podcast breaks down the global fallout from the controversial Converse international ad campaign, dissecting the boundary between tone-deaf localization and internet outrage cycles. The crew shifts to Nike’s ongoing corporate str...
- Sep 18, 20262h 37m
Kai Cenat & Vivet, Nike, Too Big To Fail?
Send us Fan Mail Is Nike actually crashing, or is the sneaker resale market just exposed? We break down the real numbers and hype drops. The sneaker market is facing a structural reckoning. Between falling secondary market prices, fatigue over fake scarcity, and content creators staging high-stakes trades for algorithm views, the gap between genuine sneaker culture and the reseller economy has never been wider. This session breaks down what is actually happening behind Nike’s recent corpora...
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About The Hub Sneaker Podcast
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
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Frequently Asked Questions
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