551. How Laura Wegner Built a High-Performing STR Brand in Whistler

Laura Wegner didn’t get into short-term rentals because it was trendy. She got into it because her business disappeared overnight during COVID.What started as a way to survive turned into a highly strategic hospitality business in Whistler, British Columbia. Today, Laura owns and manages premium ski-in/ski-out rentals and is preparing to expand into boutique property management with a very specific vision.In this episode, Laura breaks down:Why she stopped treating her STR like a side investmentHow understanding RevPAR changed her businessThe mistake she made with minimum stay requirementsWhat finally clicked with PriceLabsHow design, cleanliness, and hospitality justify premium pricingThe exact mindset shift that helped her outperform competitors in the same buildingShe also shares the real numbers behind her growth and how Strategic Host helped her increase RevPAR dramatically year over year.If you’ve ever felt stuck, overwhelmed by pricing strategy, or unsure how to compete in a crowded market, this episode is a masterclass in using data with intention.Resources Mentioned: Join the Priced & Profitable Bootcamp Waitlist Price Labs