Building Brand Authority in the Age of AI with Laurens Tijssen

Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create lasting market presence. He shares insights from his journey, which started with an online payment at age 14 and led to working with over 150 clients, including high profile entrepreneurs and global brands. Laurens explains why the fundamentals of business and branding still matter more than ever. Listeners will learn: - The marketing ecosystem framework of Attention, Interaction, and Transaction. - Why resourcefulness and strong fundamentals are more important than any single AI tool. - How to earn trust with high profile clients and build reputational capital. - The difference between strategic shortcuts and deceptive tactics that break trust. - Why Answer Engine Optimization (AEO) is a critical focus for brands today. This episode offers a clear perspective on how to build a brand that grows stronger over time. If you are a founder working to build a more resilient and visible business, follow Tenacity with Sonia C. for more honest conversations and practical guidance. If you enjoyed this conversation, follow Tenacity with Sonia C Follow Our Socials: Website: https://soniacouto.com/podcast YouTube: https://www.youtube.com/@TenacitywithSoniaC Host IG: https://www.instagram.com/soniactech Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy