Why I Refused To Discount And Had My Biggest Year Ever

If you’re constantly being asked to “just do a quick favour,” lowering your prices to keep clients happy, or feeling weird about charging what you’re actually worth… you NEED to hear this. Right now, with tighter budgets and more competition, it’s easy to slip into undercharging, over-delivering, and giving away your expertise for free just to stay relevant. But that pattern doesn’t build a sustainable business - instead, it builds resentment, burnout, and clients who don’t value what you ...