The post-crisis customer - John Gerzema

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.)Talk by John Gerzema. Learn more about your ad choices. Visit megaphone.fm/adchoices