Jo Fostock

Maximizing revenue in the off-season requires facility leaders to look beyond traditional sports programming, and embrace the high-margin world of "nontraditional" corporate events. Jo Fostock from ProofPoint Experiences joins TechTalks to discuss how to transform brick-and-mortar assets like baseball diamonds and ice rinks into "Instagrammable" experiential venues for galas and conferences. Jo Fostock explains the strategic value of repurposing existing infrastructure, such as built-in stadium seating, AV systems, and food and beverage services, to capture corporate budgets. By partnering with external hospitality consultants, sports facilities can bridge the gap in their sales expertise, and turn under-utilized spaces into a year-round engine for growth and collaboration.