Glen Petersen: Why Most Real Estate Investors Waste Money on Google Ads

Many real estate investors invest heavily in Google Ads but never see consistent results. Glen Petersen explains why successful PPC campaigns depend on more than just ad spend. From targeting motivated sellers to tracking every stage of the sales process, he shares how data-driven marketing helps investors generate better leads and improve return on investment.In this episode:• Why many PPC campaigns fail before a lead is ever contacted• How Google Ads can identify motivated sellers searching for off-market solutions• Why speed to lead and CRM processes have a major impact on results• How tracking leads through contracts helps improve future campaign performanceAbout Our Guest:Glen Petersen is the Head of Partnerships at Bateman Collective, bringing more than 15 years of marketing experience, including over a decade specializing in Google Ads, PPC advertising, and SEO. Before joining Bateman Collective, he served as Director of Search Marketing at Disruptive Advertising, where he led a team of 22 PPC specialists, managed more than $280 million in advertising spend throughout his career, and built data-driven systems that helped businesses scale with predictable, measurable results.Today, Glen works closely with real estate investors to develop marketing strategies that generate consistent lead flow, protect profit margins, and support long-term business growth. His expertise spans paid search, performance marketing, reporting, and strategic partnerships, with a strong focus on turning marketing into a reliable growth engine. Backed by a 98% 12-month client retention rate and experience leading exclusive client events at Google headquarters, Glen brings a practical, results-driven perspective on scaling businesses through smarter digital marketing.#realestate #realestateinvesting #googleads #ppc #digitalmarketing #leadgeneration #offmarket #teamleadtalksMentioned/associated with this episode: GLEN PETERSENHead of Partnerships - Bateman CollectiveEmail: gpetersen@batemancollective.comWebsite: get.batemancollective.com/relp/?utm_source=partnersFacebook: https://www.facebook.com/Syko90Instagram: https://www.instagram.com/nobleschlen/LinkedIn: https://www.linkedin.com/in/glen-petersen-56499b90/Team Lead Talks Facebook Page: https://www.facebook.com/teamleadtalksTeam Lead Talks Instagram: https://www.instagram.com/teamleadtalksTeam Lead Talks LinkedIn: https://www.linkedin.com/company/the-team-lead-talks-podcastTeam Lead Talks Spotify: https://open.spotify.com/show/7mSwUWw3b8AFFhDMkCu2bcTeam Lead Talks Apple Podcast: https://podcasts.apple.com/us/podcast/team-lead-talks/id1867510015Team Lead Talks TikTok: https://www.tiktok.com/@teamleadtalkspodcastBILLIONS: https://joinbillions.com/Join our thriving Facebook community Real Estate Teams & Tech at https://www.facebook.com/groups/billions.realestateteams/Are you eager to expand your knowledge and stay informed about the latest developments in the dynamic world of real estate?Become an integral part of an exceptional network of esteemed real estate experts.Here, you'll connect with like-minded professionals, all dedicated to learning, evolving, and fostering valuable connections in the industry.