Tasting Tequila with Brad

Tequila Made With Fire?! AMATITENA Blanco Review | Inside NOM 1477

September 1, 2026·6 min
Episode Description from the Publisher

Tequila Made With Fire?! AMATITENA Blanco Review | Inside NOM 1477 What happens when tequila is made with mesquite wood fire from start to finish? I recently visited NOM 1477 in Amatitán, Jalisco, with my wife Tony and witnessed firsthand how AMATITENA is produced using an incredibly traditional approach to tequila making. AMATITENA is made by Maestro Tequilero Alberto Partida at Taller de Laa de Amatitán in the Valley of Jalisco. From cooking the agave with mesquite wood fire to crushing it with a tahona, fermenting it in open wooden vats with agave fibers and wild yeast, and distilling it in copper pot stills heated by wood fire, almost every part of the process connects this tequila to its traditional roots. In this video, we take a closer look at: Cooking agave with mesquite wood fire Valley agave from around Amatitán Traditional tahona extraction Open fermentation with agave fibers and wild yeast Copper pot stills heated by wood fire Fruit used during distillation Resting tequila in large glass bottles NOM 1477 in Amatitán, Jalisco ‍ Maestro Tequilero Alberto Partida My tasting and review of AMATITENA The bottle itself also provides detailed information about where and when the agave was planted, the lot, the bottle number, and a QR code with additional information. I love seeing that connection between what's in the bottle and what's in the glass. After seeing the entire production process firsthand, I wanted to find out whether making tequila this old-school way actually makes a difference in the glass. On the nose, I get cooked agave, earthiness, minerality, smoke, fruit, and funky fermentation character. On the palate, I get cooked and caramelized agave, a smoky character, a creamy mouthfeel, earthiness, citrus, pepper, and a long, warm finish. This tequila doesn't taste like something designed in a boardroom. It tastes like Amatitán. It tastes like fermentation. It tastes like agave. And yes, it tastes like fire. So, does making tequila in an old-school way make a difference in the glass? You can bet it does. Have you had AMATITENA? Let me know your thoughts in the comments. If you want to learn more about tequila and what's happening in the tequila industry, check out The Tequila Report. It's free and sent to your email every week. Go to tequilareport.com/subscribe to learn more. Thanks for watching. Cheers! © Tasting Tequila with Brad

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