Is Hype Making Taquerias Worse? Matt Kang on Asadero, Influencers & Carne Asada

Bill Esparza is joined by longtime food writer and Eater LA contributor Matt Kang to unpack the hype around Asadero, one of Los Angeles’ buzziest new taco stands. They debate whether it’s really Sonora-style, how LA diners and influencers can reshape a taqueria, why salsa and tortilla matter as much as the meat, and what separates a viral taco from a truly great one.Plus, Bill and Matt get into LA’s carne asada evolution, the pressure to please customers, and whether Asadero can turn its early momentum into a more focused, lasting concept.Produced by Robert Haleblian