Free Daily Podcast Summary
Talk Commerce: Daily Summaries Delivered
by Brent W. Peterson
Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday12 min
Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter
Jennifer Howard is the Chief Merchant at Forter. She spent more than twenty years on the merchant operator side at Gap, Levi's, ELF Cosmetics and Balsam Brands before joining Forter this year to bring the merchant perspective in-house. Talk Commerce talked with her on day two of Shoptalk Fall in Nashville.In this conversationMuse reached two and a half million downloads in two weeks, and merchants moved from search and discovery to assistants that check out for shoppersForter customers run from Priceline to Wayfair to Chick-fil-A, and Forter is agnostic to the protocol an assistant usesAgentic traffic is still a small piece of what reaches a site, so brands still need to connect with human customersJennifer compares agent adoption to the questions retail once asked about buying clothes online, saving a credit card and shopping on a small screenIn Jennifer's words, AI slop is "speed over accuracy or speed over authenticity"Her hot take, a Forter survey on whether shoppers will use agents to buy holiday gifts, and whether they will admit itForter forter.comTalk Commerce talk-commerce.com
- 2 days ago5 min
Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct
Rachel Hanson is the marketing manager at One World Direct, where she has worked for twelve and a half years. Amber Fullerton is head of sales and is in her twentieth year with the company. Talk Commerce talked with both of them on day two of Shoptalk Fall in Nashville.One World Direct is a B2B fulfillment company for e-commerce brands. It connects to any shopping cart or marketplace, stores a brand's product, and picks, packs, ships and personalizes orders from warehouses in Ohio, South Dakota and California.In this conversationProduct personalization, from a grandbaby's blanket to pet products, connects brands with customers and brings repeat customersBrands set their own price for personalization, such as ten or twenty dollars for embroidery, to raise cart valueOne World Direct connects to Amazon, Walmart and any marketplace, with EDI for retail integrations and drop shippingOrders flow in automatically, so a brand can focus on growth instead of fulfilling ordersThe husband and wife founders still run the company, and Rachel credits the culture and the relationships with clientsPersonalization, launched about four years ago, is the newest offeringOne World Direct owd.comTalk Commerce talk-commerce.com
- 3 days ago14 min
Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch
Colleen Barry is Chief Marketing Officer at Ketch, a data privacy and permissioning software company. Brent talked with her at Shoptalk Fall in Nashville.In this conversationTwenty plus US states now have privacy laws, and AI models training on consumer data add new concernsState regulators started enforcing laws like CCPA in the last 18 months, with actions against Disney, Healthline Media and Honda over opt-out practicesKetch customers start with consent management, the cookie banner, then send permission signals to the systems, apps and AI models that use the dataStopping tags from firing leaves an opted-out consumer's data sitting in ad audiences, so that data has to come out tooNo US state privacy law requires the cookie banner pop-up, so brands can ask for consent in context, such as at checkoutColleen's hot take, marketers need to stop burying their heads in the sand on privacy and ask whether they want the biggest list or the best listKetch ketch.comColleen Barry on LinkedIn linkedin.com/in/colleenkbarryTalk Commerce talk-commerce.com
- 4 days ago27 min
AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino
Rahul Talari, co-founder and CEO of Relvino, joins Brent Peterson to explain how one AI marketing agent per shopper replaces the rule-based email and SMS flows brands run in Klaviyo and Attentive. In Rahul's words, Relvino is there to "email and text shoppers at the right time with the right content and the right channel."Rahul walks through TOMS, where Relvino analyzed 26.77 million data points on day zero and found shoppers getting a 20% code each time they abandoned a cart, then cut that to 10% or no code and saved $16 on every $100. At POV Beauty, Relvino sent 50 SMS in place of 1,000, earned about $7 in revenue against $1.47 on the incumbent platform, and cut unsubscribes from 800 to 3. Arvin Goods moved off Klaviyo for Black Friday and Cyber Monday and handed its agency workflow to Relvino.Brent and Rahul also get into how reinforcement learning lets each agent learn from the emails, SMS and pop-ups a shopper engages with, the non-AI QA layer and guardrails such as no more than two emails a week, how a CMO and CFO read the return, OpEx down by up to 50%, where the name Relvino comes from, and Relvino V3, which Rahul calls "Claude for Marketing."Relvino relvino.comThis episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at contentcucumber.com/b2b-commerce-trends-report.
- 5 days ago10 min
Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI
Praneet Chandra is the founder and CEO of Comergent AI, an agentic shopping platform that makes brands visible and shoppable across AI bots and AI search engines, all the way through checkout. Isaac Morey talked with him on day two of Shoptalk Fall in Nashville.In this conversationPraneet sees a future where a couple of billion shoppers and trillions of personal agents shop togetherAn agent can take on boring jobs like grocery shopping within an authorization limit you setComergent AI works with fifty-six plus customers who gain orders from visibility in ChatGPT, Claude, Perplexity and GeminiAgents do not see pop-ups or CRO work, so product descriptions, reviews and structured data come first, then content clustersA blog post that says 300 thread count next to a product page that says 200 tells an agent the site is not trustedPraneet's hot take, giving agents a card and a wallet will change retail in the next six months, and brands have a window of three to four months to moveComergent AI comergent.aiPraneet Chandra on LinkedIn linkedin.com/in/praneetchandraTalk Commerce talk-commerce.com
- 1 weeks ago8 min
Find the Persuadable Buyer, Not the Propensity Buyer with Will Sanchez of Blue Labs
Will Sanchez is managing director for CPG at Blue Labs, a company born out of politics that finds persuadable buyers for entertainment, government, CPG, apparel and retail brands. Talk Commerce talked with him on day two of Shoptalk Fall in Nashville.In this conversationBlue Labs learned in politics that a swing voter and an incremental buyer look alike, so it targets persuadability, not propensityStep one surveys a couple thousand buyers and extrapolates to a consumer file of about 200 million US adults with more than 200 variablesStep two runs a pre and post survey to find the persuadables, step three delivers personas, and step four measures lift against a matched holdoutA test that shows no lift is still a good read, because it shows where to divest and investAI lets Blue Labs package the work into an offer instead of a custom play, and opens new things to measureWill's hot take, retail media has a huge gap in measurement because everyone grades their own testBlue Labs bluelabs.comWill Sanchez on LinkedIn linkedin.com/in/william-sanchez-75176b25Talk Commerce talk-commerce.com
- 1 weeks ago10 min
Post-Purchase Offers Are an Undertapped Revenue Stream with Or Shahar of Falcon Labs
Or Shahar is the COO and co-founder of Falcon Labs, a San Francisco company that gives merchants post-purchase offers, gifts and perks from partner brands, curated with a machine learning engine. Talk Commerce talked with him on day two of Shoptalk Fall in Nashville.In this conversationThe post-purchase part of the funnel is undertapped, both as a revenue stream and as part of the customer experienceThe Falcon engine uses LLM and agentic tools to personalize offers to a shopper's intentMerchants get transparency and control over which offers and advertisers reach their customersThe thank you and confirmation pages catch a happy moment of intent, and lifetime value is the KPIMerchants can A/B test and mix solutions by segment, such as first-time and repeat customersOr's hot take, e-commerce is as creative as the gaming space Falcon Labs came from, so the experience is tailored to each merchant, not a cookie-cutter appFalcon Labs falconlabs.comOr Shahar on LinkedIn linkedin.com/in/or-shahar-51b55122Talk Commerce talk-commerce.com
- 1 weeks ago13 min
Real Photography Feeds Generative AI for Fashion eCommerce with Ludovico Benazzo of PixelModa
Ludovico Benazzo is Chief Revenue Officer of PixelModa. Talk Commerce talked with him at Shoptalk Fall in Nashville.PixelModa produces visual content for PDP pages and e-commerce in the fashion vertical, combining traditional photography with generative AI, with studios in Milan and Miami.In this conversationPrecise studio images that capture each angle keep generative AI from filling gaps by inventing thingsPixelModa has no proprietary LLM and picks a different model for flowers, faces and body swapsFashion companies carry from five thousand to a hundred thousand SKUs and need new views each yearLudovico defines AI slop as "a generation at scale of automated content that pretend to mimic some level of consistency"Ludovico's hot take, a commitment to develop watermarks on AI visuals and video as Europe moves to require themPixelModa pixelmoda.netLearn more about our at-event interviews at talk-commerce.com/events
Get Talk Commerce summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
SHeCOMMERCE
Women in CPG share real talk on business strategies, industry challenges, and personal growth in a supportive community.
The AI in Business Podcast
Interviews with AI executives reveal practical applications and strategic insights for business leaders adopting AI.
Creative Entrepreneur: A Podcast For Business Growth and Trending News
Examines how entrepreneurship, creativity, and media trends shape modern business and personal branding.
Right About Now - Legendary Business Advice
Raw business insights from founders and industry leaders, revealing real wins, failures, and actionable strategies without the fluff.
Lenny's Podcast: Product | Career | Growth
Conversations with top product and growth leaders offering practical strategies for building, launching, and scaling successful products.
What Comes Next with Arun
Explores how data and AI strategy create competitive advantage in business, based on real-world enterprise experience.
Everyday AI Podcast – An AI and ChatGPT Podcast
Covers practical uses of AI tools like ChatGPT and Midjourney to help people work more efficiently and advance their careers.
Growth Triggers: Content Marketing & AI
A marketing podcast teaching business owners how to use podcasting to generate leads, sales, and authority across competitive niches.
"The Cognitive Revolution"
Explores the transformative impact of artificial intelligence through interviews with innovators shaping its future.
No Priors: Artificial Intelligence | Technology | Startups
Discusses AI advancements and implications with researchers, engineers, and founders shaping the future of artificial intelligence.
The AI XR Podcast
Insightful interviews with tech founders and executives on AI, virtual reality, augmented reality, and the future of spatial computing.
So, Get This
iHeartPodcasts and Bubbler
About Talk Commerce
Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Talk Commerce in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Talk Commerce daily summary?
It's a free AI-powered email that summarizes new episodes of Talk Commerce as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Talk Commerce podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Talk Commerce product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Brent W. Peterson.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts, any in the catalog. Basic raises that to 15, Pro to 40 and Max to 100. Browse our full catalog at /podcasts.
How often does Talk Commerce release new episodes?
Talk Commerce publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does Talk Commerce cover?
Talk Commerce covers topics including Technology, Business, Marketing, Entrepreneurship. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Talk Commerce summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.