How can business help us take charge of our health?

Most people only think about healthcare when something goes wrong. But wearables, AI, and other new technologies are giving us access to more information about our bodies and delivering it more frequently than ever before — putting more control over our health in our own hands.In this episode of Take on Tomorrow we explore the momentum behind a people-powered health system. And we consider what happens as technology moves healthcare beyond the clinic and into our everyday lives.Dorothy Kilroy, Chief Commercial Officer at Oura, shares how the company built a business model around a new category of wearable technology, and why providing a better understanding of personal health could change the way people interact with the wider healthcare system.PwC's Global Health Industries Leader, Anthony Bruce, looks at some broader shifts taking place: how evolving consumer expectations and new technologies are reshaping healthcare, why businesses well outside the health industry have a role to play, and what it will take to turn innovation into better, more accessible care.Take on Tomorrow is brought to you by PwC. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2026 PwC.