14: Q&A: Startup Scrappiness, Co-Founder Boundaries, and Figuring It Out in Public

In this solo Q&A, I’m answering your questions about building a business before you feel “ready.”I’m sharing the scrappy (and slightly ridiculous) things we did to make Oko look legit in the early days, how Devyn and I keep a healthy dynamic as co-founders and longtime friends, and why waiting to “figure yourself out” before building a personal brand is a trap. From imposter syndrome to knowing when it’s time to pivot, this one’s full of honest lessons from my own messy, still-in-progress journey.