TAG Data Talk

Exploration of When and Where to Leverage GenAI in Knowledge Work

July 2, 2025·20 min
Episode Description from the Publisher

In this episode of TAG Data Talk, Dr. Beverly Wright discusses with Brian Burns, Senior Manager of AI, Sprout Social:Talk about knowledge work – what does the term mean?Describe a few examples of how we might leverage GenAIWhat are the challenges when trying to incorporate AI and GenAI for knowledge work?How can we make this collaboration successful between human and machine?What do you see for the future of knowledge work as it relates to GenAI?Brian Burns Senior Manager of AI, Sprout SocialFollow Brian Burns

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