The Business of Sport: with Claire Butters, Daniel Gidney and Chris Bailey

In this episode of Swimming with Sharks we're exploring the business of sport. When does a professional sports club become a business? And how do you make clubs across all sports commercially viable so they grow off as well as on the pitch?To discuss this and plenty more, host Mark Chapman is joined by Sale Sharks' Sales and Marketing Director Claire Butters, Lancashire County Cricket Club CEO Daniel Gidney and Chris Bailey, the CEO of Velocity Sports Group, who work with Manchester Storm on growing the commercial side of the club.Plus we get to know Sharks Women and Ireland full-back Lauren Delany with the help of teammate Holly Thorpe.For more Sale Sharks content follow @SaleSharksRugby on Twitter and @SaleSharks on Instagram.And to get involved with the club's #NorthernRugbyMatters campaign, visit Support Sharks Women | Sale Sharks.