Supplier Promo Playbook

What happens when three innovative suppliers share what is really shaping the future of promo?

April 26, 2026·16 min
Episode Description from the Publisher

How are smart suppliers adapting as the promotional products industry evolves?Recorded live from PPAI Expo, Kimberly Ballerene takes listeners onto the show floor for conversations with leaders from Hydropeak, Sportique and Taylor Corporation to explore supplier growth, customer expectations, technology, and the future of print on demand.From relationship building to digital transformation, this episode is filled with practical strategies for suppliers looking to grow in a changing marketplace.In this episode:→ Why communication and distributor relationships still drive long term supplier success→ What retail brands entering the promo channel need to understand→ How customer service can become a competitive advantage→ Why print on demand is changing how suppliers think about growth→ What suppliers should know about building the right technology stack→ How automation and digital tools are creating new opportunities in promoA standout conversation features industry thought leader Rusty Pepper sharing why print on demand is about much more than low minimum orders. His perspective on moving from analog processes to digital systems offers valuable insight for both emerging and established suppliers.This episode also highlights how brands like Hydropeak and Sportique are navigating the promo channel while balancing innovation, service, and growth.Whether you are new to the promotional products industry or a seasoned supplier, this episode offers ideas you can apply right now.Connect with Supplier Promo Playbook Follow Supplier Promo Playbook on LinkedIn: https://www.linkedin.com/company/the-promo-playbookEnjoyed the episode? Subscribe, share it with a supplier colleague, and leave a review for Supplier Promo Playbook.

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