Maya Crowne & Price Latimer: Disrupting the Toxic Paint Industry with Alkemis

What if the walls of your home… were slowly poisoning you? In this mind-blowing episode, Darin sits down with the founders of Alkemis to expose a hidden layer of modern toxicity most people never question: paint. While we obsess over clean food, skincare, and water, we're unknowingly living inside walls coated in petrochemical-derived materials that off-gas harmful compounds for years. From the shocking reality that architectural paint is the largest contributor of microplastics in our oceans to the hidden endocrine disruptors lurking even in "zero VOC" paints, this conversation pulls back the curtain on one of the most overlooked threats to human and environmental health—and introduces a radically different, nature-based solution. What You'll Learn Why most conventional paints are essentially liquid plastic on your walls The shocking truth: paint is the #1 source of microplastics in oceans How "zero VOC" paint can still contain toxic carcinogens and endocrine disruptors The concept of your home as your "second skin" How petrochemical paints impact fertility, hormones, and long-term health Why toxic exposure is a "death by a thousand cuts" rather than one cause The environmental lifecycle of paint—from extraction to disposal How mineral-based paints can sequester carbon and improve air quality The power of biophilic design and natural materials in your home Practical ways to reduce toxicity—even if you don't own your home Chapters 00:00:03 – Welcome to SuperLife and episode introduction 00:00:32 – Sponsor: Alkemis and indoor air toxicity 00:00:56 – The shocking truth about off-gassing paint 00:01:24 – Why conventional paint releases toxins for years 00:01:55 – PFAS, VOCs, and hidden chemical exposure in your home 00:02:26 – Cradle-to-Cradle certification and full lifecycle safety 00:03:24 – Introducing Maya Crown and Price Latimer 00:03:52 – The realization: we're living inside "liquid plastic" 00:04:02 – Paint as the largest source of microplastics 00:04:17 – The environmental impact no one talks about 00:05:16 – Origin stories: health, art, and conscious living 00:07:23 – The moment everything changed: questioning paint 00:08:17 – 95% of paint is petrochemical-based plastic <p data-start="2827" d