S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.We cover:Why it's a mistake to apply mass media dynamics to podcastingWhere long tail podcasters have an advantage over the Top 100The top reason listeners get into podcastsThe latests stats on people who support podcasts through donation or subscriptionHow smart programmatic ads could change podcasting's long tailWhere long-tail podcasters should focus their attention in the next 12 monthsGet a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.