Suburb Data with Damien & Jeremy

EBS 30 | Location vs Timing

September 30, 2026·18 min
Episode Description from the Publisher

Episode 30 challenges the old property investing rule of “location, location, location” and argues that timing matters far more. Using decades of historical growth data across Sydney, Melbourne, Brisbane and Perth, Jeremy and Damien show how leadership repeatedly changes between markets, with some cities booming while others stagnate or even decline over the same period. Over the long term, growth rates tend to converge, but over shorter periods the differences can be enormous and create major opportunity costs for investors who enter the wrong market at the wrong time. The episode also explains why investors should continue reassessing their portfolios rather than assuming a good location will outperform forever. The takeaway is simple. A location is not permanently good or bad. What matters most is identifying where demand is exceeding supply now and getting the timing right.   Episode Highlights: 00:00 - Introduction 00:58 - Time levels out 02:49 - Major cities: 5-year growth race 04:35 - Major cities: Second 5-year growth race 05:00 - Major cities: Third 5-year growth race 06:33 - 2005-2010 changes 07:31 - 2010-2015 changes 08:09 - Summary: Every city 10:02 - Major cities: Full history 11:47 - What it means? 13:34 - Best long-term growth 17:30 - Conclusion   ============================================================= Got questions or feedback? Email us: PODCAST (AT) SUBURBDATA.COM.AU ============================================================= Viewer Favourites 👉 Q&A with Jeremy Sheppard: Entering/Exiting Markets, Buyers Agents, Suburb Selection and More - https://youtu.be/nrxq5l2MIuw 👉 How to Analyse a Property Market - https://youtu.be/TMgvL07LzXs 👉 DSR Success Rate - https://youtu.be/tSBtiD1BLqo 👉 Demand to Supply Ratio Tutorials - https://www.youtube.com/playlist?list=PLWD8h9iMOyGi7zCG37dRhAxXows2SZw7- ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

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