Stuff You Should Know

Are Generations Even a Thing?

April 14, 2026·49 min·5-min readconversationalculture
Podzilla Summary (5 min)
TLDR
Josh and Chuck from Stuff You Should Know dive into the messy, often unscientific world of generational labels—from the Lost Generation to Gen Alpha—uncovering how marketing, media, and a few quirky sociologists invented the idea that everyone born within a 15- to 20-year window thinks

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Mentions

Books, people, and resources mentioned in this episode.

People

Douglas Couplandby Douglas CouplandTom Brokawby Tom BrokawNeil Howeby Neil HoweWilliam Straussby William StraussMark McCrindleKarl MannheimJonathan Pontell

Books

Generations: The History of America's Future, 1584 to 2069by Neil Howe, William StraussGeneration X: Tales for an Accelerated Cultureby Douglas CouplandThe Greatest Generationby Tom Brokaw

Topics

MarketingPop CultureUs Politics

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