Strength in Numbers with Marcus Crigler

Episode 97: Why Your Real Estate Deals Aren’t Making What You Think

September 15, 2026·30 min
Episode Description from the Publisher

Does your gut tell you that your real estate deals are highly profitable, but your bank account completely disagrees? Revenue does not equal profitability, and profitability does not equal cash flow. In this episode of Strength in Numbers, Marcus Crigler brings on his very own Accounting Director, Melissa Dickens, to expose exactly why your deals are leaking money and how bad accounting is likely to blame. Melissa breaks down the unique complexities of real estate accounting, why keeping a ...

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