S25E7: Graduate Students Solve Quince’s Retargeting Problem

Send us Fan Mail Quince pays for retargeting ads to reach customers it already has. That’s the retargeting problem 50 teams of graduate students took on in the Case Competition World Cup, presented by Adobe. 5 made the final round, which you're listening to now. Each finalist had 5 minutes to pitch a fix using Adobe Customer Journey Analytics. And the answers went in very different directions. Judges scored how clearly each team told its story and how well the numbers backed it up. The best s...