Strategy Simplified

S23E26: Everyone Thinks AI Is Killing Consulting. The Data Says the Opposite

July 8, 2026·26 min
Episode Description from the Publisher

Send us Fan Mail Everyone assumes AI is eating consulting alive – demand shrinking, firms pulling back. That's the narrative. The data from our July Consulting Market Outlook says something else entirely. In this episode of The Briefing, Japheth sits down with Namaan to unpack what's actually happening in the market right now. Demand is up. The bottleneck isn't leads or RFPs – it's delivery. And that changes who's winning in the second half of 2026, for firms and for candidates. W...

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