S23E2: McKinsey Market Entry Case: Why the Right Answer Wasn't Enough

Send us Fan Mail Kunal ran the numbers. Modern pizza wins on absolute profit and payback period. Then he flagged it: you're projecting nearly 200 pizzas a day for a restaurant that hasn't opened yet. That's the instinct that separates good from great. This is a full McKinsey case in the restaurant industry, led by Mark Di Giorgio (ex-McKinsey Toronto). Kunal works through a New York pizza market entry question – modern vs. traditional. After the case, Mark breaks it down section by section wi...