Māori Einstein Uncut: From viral cooking to culture, language and responsibility

From a sandwich‑press burger and a pair of brown tongs came a signature — and a following. Māori Einstein's fast, funny cooking has travelled from Aotearoa to Adelaide, hitting millions of feeds and landing spots on Sunrise and 7NEWS. In this episode of Stories From The Pacific, host Bobby Macumber meets the person behind the handle: the name, the hustle, and what cooking has taught him about people. Moving between worlds has sharpened his sense of responsibility — to language, ancestors and future generations. With humour, intellect and deep cultural grounding, he reflects on carrying Pacific knowledge today, and why reclaiming language and story is both resistance and care.Listen to this episode on ABC Radio Australia.