The Story Behind Diplomatico Rum and How it Became a Global Brand 🥃

0:00 Intro, the pour & why Diplomático is a legacy brand 4:17 200 years of Venezuelan rum & going global (0 → 103) 10:09 The strategy: craft over budget & smart distribution 16:21 Community, hospitality & the people behind the brand 22:45 Cracking the US: sales, migration & the pandemic years 34:15 The Brown-Forman acquisition & keeping the soul 47:51 What's next: Café Diplomático & the go-to lineup Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.