
No sales. Buyer objections. Mailers that seem to go nowhere. In this live call-in episode, Luke, Josh, and Stephen tackle three real business challenges and give the exact advice they'd use in their own businesses. From proving product-market fit before advertising to handling climate change objections and maximizing direct mail ROI, this episode is packed with practical strategies that can save you time, money, and frustration. Key Takeaways: Stop spending on ads until you've proven product-market fit. Get direct customer feedback before scaling your marketing. Become the subject matter expert when handling buyer objections. Use AI to practice objection handling and improve your sales conversations. Test direct mail for at least 90 daysβand up to 12 months for farming campaigns. Combine branding efforts with direct outreach to generate faster results.
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