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State of Streaming Podcast: Daily Summaries Delivered
by State of Streaming
Covering the topics, trends, people, and acquisitions shaping Streaming TV.
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- 2 days ago10 min
Why Football Still Owns Television and How Shoulder Content Is Shifting CPMs | Ross Benes, Senior Analyst at EMARKETER
Have a question? Send us a text! Get the report from this episode here Tim sits down with Ross Benes from EMARKETER to map out the current landscape of U.S. football advertising — and why traditional broadcasters are still dominating the space despite the streaming boom. Recorded in peak football season to break down Ross's latest U.S. football advertising report. Linear networks still control 88% of the ad revenue, and college football is becoming a mini NFL. While streaming dominates ...
- 1 weeks ago18 min
Why Last-Click Attribution Fails Marketers and How Performance CTV Solves It | Jason Fairchild, Co-Founder & CEO at tvScientific
Have a question? Send us a text! Tim sits down with Jason Fairchild from tvScientific to unpack why last-click attribution is breaking modern marketing budgets — and how connected TV is turning top-of-funnel awareness into a measurable performance engine. Recorded in the wake of Pinterest's acquisition of tvScientific, exploring the convergence of commercial intent and living room CTV. Last-click attribution is kindergarten math applied to multi-million dollar media budgets. When ...
- 2 weeks ago19 min
Why Gaming Is the New Front Door to Fandom and How EA Built Its Ad Platform | Alexander Dao, VP of Advertising at EA
Have a question? Send us a text! Tim sits down with Alexander Dao, Vice President of Advertising & Sponsorships at Electronic Arts, to break down the official launch of the EA advertising platform and explore how console gaming is becoming one of the most powerful performance channels in the digital ecosystem. Recorded following the platform's official launch at Cannes Lions. The controller is where fandom starts — gaming is the new front door to sports. Modern audiences are trading...
- Oct 8, 202622 min
Why RSNs Aren't Dying and How Consolidation Is Saving Local Sports | Nana Kofi Amoh, Creator of Amoh Sports Media
Have a question? Send us a text! Tim sits down with Nana Kofi Amoh, creator of Amoh Sports Media and AD in activation at Omnicom Media Group, to break down the rapidly shifting business of local sports broadcast rights, app consolidation, and how advertisers should navigate regional sports inventory. Recorded on State of Streaming. The RSN model isn't dying — it's evolving: Why DAZN, EverPass, and app consolidation are reshaping local rights. Local regional sports networks are shifting ...
- Oct 6, 202625 min
Why US and UK Streaming Models Diverge and How AI Reshapes Global Monetization | Rahul Bhatia & Hemant Soni, Cloud and Media Experts
Have a question? Send us a text! Tim sits down with cloud and media experts Rahul Bhatia and Hemant Soni for a special panel comparing how cloud architecture, AI, and regulation are shaping the future of streaming television on both sides of the Atlantic. Recorded on State of Streaming. Commercial engine vs. public core: Why the US is built to monetize while the UK is built to balance. The US streaming model is driven by private capital, aggressive monetization, and high-scale subscript...
- Oct 1, 202626 min
Why Sports Streaming Is Fragmented and How Roku Is Solving Discoverability | Joe Franzetta, Head of Sports at Roku
Have a question? Send us a text! Tim sits down with Joe Franzetta, Head of Sports at Roku, to map out how Roku is solving sports discoverability, unifying fragmented streaming rights, and turning smart TV home screens into interactive fan hubs. They explore a 21-year-old prediction about interactive TV, how Roku City brings live stadium energy home, and why centralized sports zones are driving real engagement for major leagues. From 21-year-old soap opera predictions to the front door o...
- Sep 29, 202623 min
Why Platform-Reported Measurement Is Wrong and How to Solve It | Moe Chughtai, Global Vice President at MiQ
Have a question? Send us a text! Tim Rowe sits down with Moe Chughtai, Global Vice President at MiQ, to untangle the fragmented state of modern television and how advertisers can responsibly measure multi-channel media allocation. The episode dives into the evolution of "Total TV," bridging the gap between walled gardens and the open web, and why true measurement requires looking beyond platform-provided metrics. The definition of TV is now entirely generational. What constitutes "TV" c...
- Sep 24, 202627 min
Why Live Sports FAST Monetization Is Broken and How to Fix It | Keith Bedford, GM EMEA at Wurl
Have a question? Send us a text! Tim sits down with Keith Bedford, GM of EMEA at Wurl, to map the infrastructure gaps standing between live sports and FAST monetization — and what Wurl is building to close them. Recorded ahead of Sportel and Mipcom, with a Part Two already locked in. Live sports on FAST went from less than 3% of viewing to an entire content category in <12 months. A year ago, live sports made up less than 3% of all FAST viewing compared to nearly 20% on traditional televis...
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Covering the topics, trends, people, and acquisitions shaping Streaming TV.
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