Ep#70 - Eric Ries. He wrote the rules. Now he's rewriting them.

Eric Ries, author of The Lean Startup, joins Startups Decoded to discuss his new book Incorruptible and why many successful companies slowly drift away from their founding ideals.Andy Walsh sat down with Eric to explore the forces that reshape organizations as they scale — from governance and incentives to leadership dynamics and investor pressure.Drawing on examples from companies like Costco and FedMart, Eric explains how culture, trust, and long-term thinking are often eroded by systems designed for short-term outcomes.This episode examines why success can quietly corrupt company purpose — and what founders must do to build organizations that remain principled as they grow.Presented by Deel: If you're making your first or fiftieth hire — and doing it across borders — Deel is worth knowing. They're supporting Startups Decoded this season for good reason. LEARN MORE.Listen: Apple || Spotify || YouTubeWhat We Cover• The legacy and influence of The Lean Startup • Why companies drift away from their founding purpose • The hidden forces that shape corporate culture • The founder-to-CEO transition and shifting power dynamics • Governance, incentives, and long-term decision making • Lessons from Costco and the collapse of FedMart • How founders can design companies that stay mission-drivenGet Incorruptible: Order hereEric RiesEric Ries is the author of The Lean Startup, one of the most influential books in modern entrepreneurship. His work has shaped how startups and large companies approach innovation, product development, and experimentation. Andy Walsh2× exited founder and host of Startups Decoded (500,000 downloads + Top 2% globally).Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit“Neptuno” – Phondupe (Album: Onykia) The Studio​Filmed on location at 28th&Park. A content & production studio for New York’s visionary Builders, Investors, Artists, Musicians, & Creators to amplify their voice & share bold stories. Use the code "Decoded" for 25% off your first booking.