🎧 START pod: Matthew Chen, Founder & CEO, Laurence "Autonomous performance marketing"

Amazon sellers do not have a data problem.They have a decision problem.They already have the clicksThe conversionsThe impressionsThe keyword historyWhat they do not have is a system that knows what to do with it.So brands pay agencies $5,000 to $50,000 a month - and still lose money on adsMatthew Chen built Laurence to change that.A quantitative system for Amazon advertising.Built for continuous decision-making under profit constraints.Using existing ad copy, reinforcement learning, and custom models to run ads on autopilot.When confidence is high, it actsWhen data is sparse, it borrows signal from similar keywordsThe result: about 40% better performance for customers.Amazon is the wedge.Autonomous performance marketing is the bigger vision.🎧 START pod: Matthew Chen, Founder & CEO, Laurence "Autonomous performance marketing"00:23 What Laurence does02:12 How the company found the wedge02:47 The customer quote that changed the company03:15 The flaw in the standard Amazon ad model05:25 The move from Amazon to the wider internet06:12 How Laurence uses transformers today