Jeff Lienhart, adidas Golf President

Jeff Lienhart, adidas golf President, joins Sports Business Radio to discuss the growth of the golf brand and how adidas Golf is preparing for The Masters in Augusta this week. An insightful look at how a major golf brand works with its athlete endorsers, the preparation that goes into a major golf tournament and how far in advance the planning begins. adidas Golf’s stable of athlete endorsers includes Collin Morikawa, Ludvig Åberg and Rose Zhang. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to our YouTube channel at https://www.youtube.com/@sportsbusinessradiopodcast.Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by New Air Club. New Air Club is the Official VIP Air Travel Partner of Sports Business Radio. New Air Club is a private aviation brokerage with access to over 22,000 aircraft worldwide, but what really sets them apart is that they'’re a full-service concierge. They don’t just book the jet—they handle everything around the trip so the client doesn’t have to. Aircraft, luxury ground transportation, hotels, dining, even security if needed. One call, one team, total discretion. For more information or to book your travel, email info@newairclub.com. You can also visit www.NewAirClub.com.  #adidas #golf #TheMasters #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices