151. The Shame Spiral Every Entrepreneur Needs to Recognize

👉 Book your free 30-minute Brand AuditWhen I do a Brand Audit, I look at your website and Instagram and ask: Do you have a clear point of view? Is consuming your content a smooth experience? And is what you do — and the caliber in which you do it — obvious?Because a powerful brand isn't just about looking professional. It's about making people feel something.Today’s episode, though, is more of a pep talk.I was having a whole moment after seeing low engagement on my content. I started comparing myself to other creators, questioning whether I was a good artist, questioning my strategy, and wanting to immediately fix everything.And underneath all of it, I realized there was something much deeper: the wound of being who I am.📌 In this episode, I talk about:The three things I look for when I audit a brand: a clear point of view, a smooth experience, and whether the caliber of your work is actually visible.Why low engagement can send me into a shame spiral — and my tendency to immediately want to delete everything, revamp the strategy, and fix it.Realizing that so much of the content people connect with from me is actually very simple: watching me do my work and relating to me and my story.The vulnerability of being emotional, sensitive, opinionated, particular, an artist, and someone with high standards — and learning not to make those parts of myself wrong.Why sometimes the answer isn't going into overdrive to prove the shame wrong. Sometimes it's slowing down, letting yourself feel it, regulating yourself, and then continuing to do the thing anyway.🎯 The Bigger TakeawayLet other people be wrong about you.But you don't be wrong about you.This work is vulnerable. Being seen is vulnerable. Investing in yourself and holding a bigger vision for what you're creating can be vulnerable.And I simply don't want to build a business where I don't share my story or where I'm not allowed to be who I am.You being rooted in who you are is so key to the work you're doing. Be there for yourself before you decide to burn the whole thing down.