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SowGood To GrowGood: Daily Summaries Delivered
by John Kane Gonzales
SowGood to GrowGood is where changemakers, social entrepreneurs, and mission-driven leaders get real about what it actually takes to build sustainable systems for change. Each 30–60 minute conversation dives into the human stories, bottlenecks, and breakthrough ideas behind organizations tackling our most pressing challenges—from climate action and community development to social justice and regenerative systems.Hosted by systems innovator John Kane Gonzales, the show goes beyond polished PR to explore the practical mechanics of scaling impact without selling out your mission. Guests share what sparked their work, how they navigate funding, operations, and team dynamics, and the concrete decisions that helped them grow from early experiments to solutions that truly scale.Drawing on frameworks like the Five Stages of Organizational Growth, SowGood to GrowGood helps listeners see where they are in their own journey, anticipate what's ahead, and discover actionable strategies they c
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- 2 weeks ago36 min
Why Construction Wood Waste Can Make Better Fuel Than Fresh-Cut Trees
🌱If you want to take part, SowOneGoodSeed is where you can start. Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ Walk onto almost any construction site, and you'll find a steel dumpster holding wood, plastic, metal, and lunch wrappers all tangled together. Last year, the US construction industry sent over 41 million tons of wood to landfills, and companies that tried sorting that mess after pickup, with crews and even robots, could never make the math work. Todd Thomas, founder and CEO of Woodchuck, built his company on one belief: sustainability has to be financially sustainable, or it won't last. His team uses AI to keep construction wood waste clean on the job site, then turns it into biomass for renewable energy in Michigan. We talk about why job-site wood can make better fuel than fresh-cut trees, what his first project at an Amazon distribution center proved, and the problem that comes with growing fast. "We firmly believe that in order for something to be sustainable, [it] can't just be environmentally friendly. It has to be financially stable. It has to be financially sustainable. Otherwise, it's literally not sustainable." - Todd Thomas, Founder & CEO, Woodchuck 🚀 Key Takeaways: Redefine sustainable: Todd holds a hard line on what counts as sustainable, and it's the reason his model works where years of other attempts stalled. Change when you sort: Woodchuck changed when the sorting happens, and that one shift is how its wood containers leave job sites 95 to 99 percent wood. Trash can beat trees: Job site wood has a few natural advantages over forest wood, and a Michigan utility short on biomass needed exactly that. Make change worth trying: Superintendents with decades on the same hauler need a real reason to switch, and Todd leads with two kinds of value that make the change worth trying. Growth needs a cushion: A full pipeline sounds like the dream, but Todd explains why it can push a startup toward trouble, and the money habits he recommends. ⏳ Chapters: - Introduction to Todd Thomas and Woodchuck - The utility problem that started Woodchuck - What makes job site wood good fuel - Why sorting waste after pickup never worked - How AI keeps the wood clean - Lessons from the first Amazon project - Planning for what will go wrong - The cash flow problem behind fast growth - Getting decades-old habits to change 🔗 Connect with Todd FacetPower Website: https://facetpower.com Todd on LinkedIn: https://www.linkedin.com/in/todd-thomas-52021433/ 🔗 Two ways to join the community The GrowGood Playbook newsletter, field-tested insights from the impact founders and leaders we interview: https://sowgoodtogrowgood.substack.com/ Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into solutions that serve communities.
- 4 weeks ago1h 3m
Why Investors Want to Fund Climate Projects But Can't Find a Way In
🌱If you want to take part, SowOneGoodSeed is where you can start. Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ Amy McCrae Kessler doesn't think government or philanthropy will solve climate. It gets solved, she argues, when local climate action becomes something investors can actually fund. With $150 trillion in institutional capital sitting on the sidelines right now, the money isn't the problem: the bridge is. Amy is an environmental attorney and the co-founder and CEO of FacetPower, which bridges climate finance and local climate action across sub-Saharan Africa. You'll hear what a local project needs to get right before investors will fund it, and the community risks most big projects ignore. "There's $150 trillion of institutional dry powder sitting on the sidelines right now. 80% of that money, capital, wants to get into climate investing, but can't." - Amy McCrae Kessler 🚀 Key Takeaways: Community risk is project risk: Treat hyper-local context, livelihood mapping, and social assessments as core due diligence, because the community side of any project is its riskiest part. Line up the money before you build: Secure investor relationships and a finance pool before developing, because projects built without knowing market fit or investor appetite end up with no one willing to fund them. Bundle small projects to meet big capital: Institutional investors rarely look below $100 million, so packaging several $10 to $50 million local projects into one portfolio makes community-scale work fundable. Stack revenue streams for resilience: Projects with one or two revenue streams live at the mercy of energy markets; five to seven streams let a business weather swings in prices and regulation. Treat climate as a business, not philanthropy: Lasting behavior change comes when communities and investors earn from doing the right thing every day. ⏳ Chapters: - Introduction to Amy McCrae Kessler and FacetPower - The plane ride that changed her career - The #1 risk big projects keep ignoring - Why $150 trillion is sitting on the sidelines - How FacetPower connects investors to local entrepreneurs - The invasive bush blinding Namibia's cheetahs - Why $50 million is too small for big investors - Why nature is the bank every business borrows from - Pitching the president of Burundi - Lining up investors before building anything - What she had to unlearn as a founder - Where to find Amy and FacetPower 🔗 Connect with Amy FacetPower Website: https://facetpower.com Amy McCrae Kessler on LinkedIn: https://www.linkedin.com/in/amy-mccrae-kessler/ 🔗 Two ways to join the community The GrowGood Playbook newsletter, field-tested insights from the impact founders and leaders we interview: https://sowgoodtogrowgood.substack.com/ Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into solutions that serve communities.
- Sep 22, 202625 min
Industrial Revolution in Reverse Could Create Jobs and Local Wealth (Pt 2)
🌱If you want to take part, SowOneGoodSeed is where you can start. Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ Steve Cinelli asks every founder he mentors the same question: you're raising money to get twelve months out, but what does your company look like five years from now? And very few can answer it. As a veteran banker, Steve is now building Renaissance Park, with around 20 companies in deal talks and conversations running through Europe, the Middle East, and Asia. He explains why market tailwinds, positioning, and 10- to 30-year frameworks beat quarterly thinking. Then he opens up about his two upcoming books and the inversion mantra behind everything he builds. "Short-termism, as I call it, is problematic because it doesn't create true solutions as far as we want them. And so Renaissance and the ecosystem and nature are a long-term approach, a legacy approach." - Steven Cinelli 🚀 Key Takeaways: Picture year five before you build: Few founders can describe their company five or six years out, yet without that picture, you might start building a crosswalk when what you wanted was a bridge. Build in markets already moving your way: Your own work only goes so far, so choose sectors where outside forces, like carbon footprint tracking and material science, are already pushing toward your goals. Position before you raise: The same product can be worth ten times more depending on how the market categorizes it, so decide your positioning before you set your valuation. Map what could go sideways: Anticipate financial, demographic, geopolitical, and tech shifts like AI, then build toward a 10-year vision while expecting zigs and zags along the way. Invert the default: Steve's go-to move is reversing an accepted pattern, like synthetic back to biological, then asking if that creates more jobs, broader wealth, and environmental benefit. ⏳ Chapters: - Where we left off with Steve Cinelli - Why Renaissance Park is worth a legacy bet - The problem with short-term thinking - The biggest challenges ahead for Renaissance Park - The question few founders can answer - How to spot a market tailwind - Why the same glass sells for $1 or $10 - Two books on food, nature, and paradise - Where to find Steve and Renaissance Park 🔗 Connect with Steve Renaissance Park Website: https://renaissanceparkcorp.com Steven Cinelli on LinkedIn: https://www.linkedin.com/in/stevencinelli/ 🔗 Two ways to join the community The GrowGood Playbook newsletter, field-tested insights from the impact founders and leaders we interview: https://sowgoodtogrowgood.substack.com/ Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into solutions that serve communities.
- Sep 8, 202656 min
Why a Veteran Banker Is Building Factories He Wants Workers to Own (Pt 1)
🌱If you want to take part, SowOneGoodSeed is where you can start. Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ Steve Cinelli grew twenty acres of industrial hemp. The farming was a bust. The research survived: every use case for a crop shut out of the US market since 1937. Then the harder problem. The material performs, and the industry around it barely exists. Steve is the founder and chairman of Renaissance Park, a nature-based materials ecosystem. Three decades in banking and private equity came first. In 1999, he co-founded OffRoad Capital and got the SEC to allow online fundraising, twelve years before crowdfunding became law. He is running that same play on hemp, hempcrete, and natural fiber composites. In this episode, you will hear how to move an institution that resists change, and why the category has to grow before the company can. "So it's really playing cards to the game that they want to play. They're setting the rules, they're the regulator. Well, can we improve the way the game's played?" - Steven Cinelli 🚀 Key Takeaways: Read the charter before you pitch: Read the gatekeeper's founding rules before you pitch them, then show how your version delivers the outcome they exist to protect. Map the process before you automate it: Map every touch point in the existing process by hand before automating it, because technology accelerates whatever workflow you hand it. Grow the category, then compete in it: Competing for share makes sense in a mature market, but in a category this young, the work is growing the category itself. Lead with the spec sheet: Lead with performance rather than mission when selling a sustainable alternative because parity on the spec sheet is what moves a buyer. Decide the leave-behind first: Value that stays in a community requires a plan for who owns the asset at the end, decided before the first job is created. ⏳ Chapters: - Introduction to Steve Cinelli and Renaissance Park - Founding OffRoad Capital to digitize private fundraising - The patterns behind fintech and nature-based materials - The SEC said you cannot do that - What finally unlocked FINRA and the SEC - Why hemp - Hempcrete, fire resistance, and the cost of rebuilding - Building an ecosystem instead of a company - Why build a new industry instead of joining an existing one - Campuses, ESOPs, and what gets left behind 🔗 Connect with Steve Renaissance Park Website: https://renaissanceparkcorp.com Steven Cinelli on LinkedIn: https://www.linkedin.com/in/stevencinelli/ 🔗 Two ways to join the community The GrowGood Playbook newsletter, field-tested insights from the impact founders and leaders we interview: https://sowgoodtogrowgood.substack.com/ Find impact work happening in your community, or list your own: https://sowonegoodseed.com/ 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into solutions that serve communities.
- Mar 31, 20261h 21m
How Zero Carbon One Helps Companies Actually See Emissions
🌱 If this conversation resonated, the GrowGood Playbook goes deeper. Field-tested insights from every episode: https://sowgoodtogrowgood.substack.com/ A company walks into a meeting claiming zero emissions. Abhinav Kaushal tells them that's not possible. They push back. He shows them the data. Scope 1 is clean. Scope 2 and 3 are not. For the first time, they can see exactly where their impact is coming from. Abhinav is the founder and CEO of Zero Carbon One, a climate tech platform automating ESG reporting and decarbonization across six continents. In 18 months, he bootstrapped a team of 27 and reached nearly $500K in annual revenue. This conversation is about what happens when awareness finally becomes action. "You cannot manage what you cannot measure. For the first time they are able to see what is their negative impact on the emission part, which they are denying before we walk into the room." - Abhinav Kaushal 🚀 Key Takeaways: Visibility precedes action: Most enterprises aren't ignoring their emissions. They genuinely can't see them, and that gap is what Zero Carbon One was built to close. ESG reporting is a $100B productivity problem: Large enterprises spend nearly $100 billion annually on compliance because the process is broken, Excel-driven, and scattered across too many consultants. Proof unlocks revenue, not just credibility: A jaggery cup company grew 7x not by reducing emissions but by finally having the data to prove what they were already doing right. Regulation drives behavior more than mission does: The biggest sales friction Abhinav faces isn't skepticism. It's procrastination, because without regulatory urgency, decisions get deferred. Bootstrapping preserves vision: Abhinav chose not to raise VC funding specifically to stay agile enough to follow what customers actually needed rather than what investors projected. ⏳ Chapters: 00:00 Introduction to Abhinav Kaushal and Zero Carbon One 05:32 What Zero Carbon One does and how it works 08:34 Hard to abate sectors and why they matter 13:36 Three ways enterprises capture their emissions data 19:03 Where AI fits into ESG reporting and decarbonization 26:39 Climate change as a slow pandemic 32:05 The jaggery cup company that grew 7x 46:38 The biggest challenge to growing Zero Carbon One 1:01:19 Why Abhinav chose not to take VC funding 1:13:46 Why everyone should care about this problem 🔗 Connect with Abhinav Website: https://zerocarbon.one/ LinkedIn: https://www.linkedin.com/in/abhinav-kaushal-500global/ 🔗 Resources Mentioned Promo Code: Use code SOWGOODTOGROWGOOD for a discount on the Zero Carbon One platform. To redeem, email info@zerocarbon.one with SOWGOODTOGROWGOOD as your subject line and include your requirement. Their team will take it from there. 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into scalable impact.
- Mar 3, 20261h 0m
Why Is the Industrial Water Problem So Hard to Fix?
🌱If this conversation resonated, the GrowGood Playbook goes deeper. Field-tested insights from every episode: https://sowgoodtogrowgood.substack.com/ A chemical manufacturer was spending $5 million a year just to haul contaminated water off-site. Tanker trucks in, tanker trucks out — every single day. International companies had tried to fix it. They couldn't. Then IX Water came in and cut the cost from $3–5 per gallon to $0.25 per gallon, while giving the water back. That's not a product pitch. That's what happens when a 9-time founder spends 10 years turning national lab science into something that actually works in the field. In this episode, Grizz breaks down how IX Water commercialized breakthrough water treatment technology, why green only sticks when there's money in it, and what he believes companies actually owe the world. "Persistence is the key thing. If you know you have a product people want and it works, everything else can be solved." - John "Grizz" Deal 🚀 Key Takeaways: - Money is the only universal lever for green adoption: Incentives — saving or making money — override resistance to change every time. - Science and product are not the same thing: Going from national lab patent to field-ready product took IX Water 10 years. - First customers are desperate, not ideal: Early adopters get you credibility. They rarely become recurring revenue. - Wrong market focus is expensive: IX Water wasted years chasing oil and gas — an industry that only buys from catalogs. - Persistence is non-negotiable: Capital, team, and distribution can all be solved. Quitting can't be undone. ⏳ Chapters: 00:00 Introduction 01:24 Who is Grizz and why water? 03:43 How to get people to implement change 08:32 His conversation with his sister that changed everything 12:30 Explaining industrial water treatment to anyone 20:35 Who actually buys IX Water and how to find them 25:59 The $5M case study where giants walked away 35:09 How IX Water finds customers using public permits 40:15 The bottlenecks nobody talks about when scaling deep tech 46:34 How to shorten the gap from lab to market 48:53 The one thing that would change everything for IX Water right now 50:43 What nine startups actually teach you about building 53:50 Where IX Water is headed and why Grizz already 🔗 Connect with Grizz Website: https://ixwater.com LinkedIn: https://www.linkedin.com/in/coloradogrizz 🔗 Resources Mentioned Invest in IX Water: https://startengine.com/ix-water 🎙️ About SowGood to GrowGood: Hosted by John Kane Gonzales, entrepreneur and innovator. We explore how change-makers and innovators are building sustainable systems for a better future, turning ideas into scalable impact.
- Feb 17, 20261h 7m
How DonorsChoose Helps Government Get Teachers Supplies in 2 Weeks
Teachers in affluent schools spend $600 of their own money every year on classroom supplies. In high-poverty schools, teachers spend double that. Something's fundamentally broken in how we fund education—and Jessica Thorne spent 14 years learning exactly where those cracks are. After working across school districts, state legislatures, and education policy, she joined DonorsChoose as Vice President of Government Partnerships. The platform has channeled $1.8 billion to teachers over 25 years, and now Jessica's working to make it permanent government infrastructure—embedding DonorsChoose into state education budgets in Utah, Hawaii, Nevada, and Delaware, proving that mission-driven organizations can become essential, not optional. "Teachers are the future of this country and they are taking care of our children every day and they bear this massive responsibility. I think the least we can do is let them kind of guide the way." - Jessica Thorne 🚀 Key Takeaways: Transparency builds trust faster than polish: DonorsChoose shows every item, every price, every donor—making the platform trustworthy enough for government partnerships worth millions. Speed and accuracy matter more than scale: Getting supplies to teachers in 2 weeks versus 18 months made DonorsChoose irreplaceable to states managing COVID relief funds. Grassroots beats top-down every time: Letting teachers define their own needs creates better outcomes than one-size-fits-all government programs dictating what classrooms should have. Government partnerships require proof, not promises: Utah, Hawaii, Nevada, and Delaware built DonorsChoose into permanent state budgets because the platform delivered measurable, fast results. Fighting for funding never stops, even at $150M: Success doesn't end the hustle—donor attention shifts, priorities change, and mission-driven organizations must constantly innovate to sustain impact. ⏳ Chapters: 00:00 Introduction to Jessica Thorne and DonorsChoose 01:36 How personal school experiences shaped her mission 05:18 What equity means in education and why it matters 09:12 Breaking into government funding and policy work 15:34 Moving from schools to policy and legislation 19:37 How DonorsChoose works and why teachers trust it 24:42 Why DonorsChoose exists when government could do this work 27:28 Government partnerships during COVID-19 crisis 33:24 Building trust through transparency and operational excellence 46:25 Reaching 90% of US schools and raising $150M annually 55:32 Using platform data to inform state education policy 1:02:26 Lessons on grassroots funding versus top-down mandates 🔗 Connect with Jessica Thorne Website: https://www.donorschoose.org LinkedIn: https:/
- Jan 27, 20261h 5m
Why Venture Capitalists Don't Invest in Social Enterprises
Social entrepreneurs spend years building solutions that could transform communities, only to hear the same answer from venture capitalists: no. The frustration is real. The question is constant. Why don't VCs invest in social enterprises? Dr. Luis Martinez has a unique answer because he's lived on both sides. As director of Trinity University's Center for Innovation and Entrepreneurship, he helped launch 65+ student ventures that raised $60 million in external funding. Now, as Senior Venture Associate at Capital Factory, he works with one of Texas's most active early-stage investors managing 750+ portfolio companies including eight unicorns. In this episode, host John Kane Gonzales gets Luis to pull back the curtain on the hard realities of venture capital, why impact alone isn't enough, and what it actually takes to build a social enterprise that can scale. "Being a startup founder is impossibly hard. Being a startup founder that is also driven by social impact? Congratulations, you're on advanced mode." - Dr. Luis Martinez 🚀 Key Takeaways: VCs Aren't Giving You Money, They're Investing for Returns: Venture capitalists promise their investors superior returns (10-20x) in 7-10 years—impact alone isn't enough, it has to come with velocity and scale in a compressed timeline. Social Impact VCs Exist, But They're Rare: There are funds with social enterprise as their thesis, but performance hasn't always matched traditional VC returns, and some investors handle impact through philanthropy instead of expecting investment returns. The Three Levels of Fit: Problem-solution fit (does your solution work?), value proposition-customer fit (will someone pay for it?), and product-market fit (can it scale?)—most social entrepreneurs get stuck at level two. You May Not Be the Founder Who Scales It: The team that takes a company from 0 to 10 is often not the team that takes it from 10 to 100—knowing whether you want to be king or rich is critical. Stop Planning, Start Building: Go build a real business with real customers and real revenue before seeking VC funding—if you can't convince people you know to invest, you'll never convince institutional investors. ⏳ Chapters: 00:00 Introduction to Luis and Capital Factory 01:40 Luis's journey from organic chemist to VC 05:09 How Trinity launched 65+ student ventures with $60 million raised 08:01 The four components of startup success: idea, capital, mentors, talent 13:01 Why social entrepreneurship flourished in the 2010s 15:07 The nonlinear path from science to entrepreneurship 18:31 English majors launching tech companies at Trinity 21:05 Creating value vs capturing value in entrepreneurship 23:36 The difference between Trinity and Capital Factory 28:44 Why VCs promise superior returns to their investors 32:26 What venture scale actually means: velocity matters 34:49 Why social impact VCs are less common 39:07 The competitive advantage question most founders miss 44:18 The three levels of fit every entrepreneur must master 46:21 What makes a business actually scalable 49:27 Do you want to be king or rich? You can't have both 52:16 Go build a real business first 54:04 What would flip VCs toward social enterprise investing 59:12 Five pieces of practical advice for social entrepreneurs 01:04:43 Where to find Luis 🔗 Connect with Luis Martinez Website: https://capitalfactory.com LinkedIn: https://www.linkedin.com/in/drluismartinez/ X: https://x.com/DrLuisEMartinez 🔗 Resources Mentioned Capital Factory Portfolio: 750+ companies, 8 of Texas's 20 unicorns https://capitalfactory.com/portfolio/ Subscribe to the GrowGood Playbook — field-tested insights from every episode, distilled into actionable strategies: https://sowgoodtogrowgood.substack.com/ 🎙️ About SowGood to GrowGood: Hosted by John K
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About SowGood To GrowGood
SowGood to GrowGood is where changemakers, social entrepreneurs, and mission-driven leaders get real about what it actually takes to build sustainable systems for change. Each 30–60 minute conversation dives into the human stories, bottlenecks, and breakthrough ideas behind organizations tackling our most pressing challenges—from climate action and community development to social justice and regenerative systems.Hosted by systems innovator John Kane Gonzales, the show goes beyond polished PR to explore the practical mechanics of scaling impact without selling out your mission. Guests share what sparked their work, how they navigate funding, operations, and team dynamics, and the concrete decisions that helped them grow from early experiments to solutions that truly scale.Drawing on frameworks like the Five Stages of Organizational Growth, SowGood to GrowGood helps listeners see where they are in their own journey, anticipate what's ahead, and discover actionable strategies they c
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