Social Proof Podcast

AI Is Creating a Generation of Fake Experts

September 10, 2026·44 min
Episode Description from the Publisher

AI is changing the game, but is it creating better entrepreneurs or just making it easier to look like an expert?In this episode, David Shands and Donni Wiggins break down the rise of AI generated content, fake expertise, personal branding, and what happens when anyone can use technology to position themselves as an authority.Donni also shares a wild situation involving AI platforms potentially using her voice without permission and what that could mean for creators as AI continues to evolve.The tools are getting better. The competition is getting smarter. The question is whether real experience will still separate the experts from everyone else.If you're building a business or personal brand right now, it's time to learn how to use AI without letting AI become your expertise.Join the Social Proof community at TheSocialProofCircle.comOur Sponsors:* Check out Storyblocks and use my code storyblocks.com/socialproof for a great deal: https://www.storyblocks.com* Check out Storyblocks: https://www.storyblocks.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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