Social Media Marketing Podcast

Meta Wants to Run More of Your Marketing — But Should They?

September 17, 2026·42 min
Episode Description from the Publisher

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer InteractionsGuest: Tara Zirker | Show Notes: socialmediaexaminer.com/736Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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