500K LinkedIn Followers: What Actually Grew This Company Page

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.Key moments in this episode - 00:00 Why this LinkedIn growth story matters01:20 Holly Kerr’s role at AtkinsRéalis04:45 What actually grew the Company Page06:40 Why they reduced Company Page posting frequency08:00 Building a LinkedIn Page worth following10:30 Testing LinkedIn content creation without fear14:30 Employee advocacy at scale19:30 Managing competing business requests21:00 The problem with event posts on LinkedIn25:50 Biggest lesson from the journey28:30 LinkedIn newsletter insightsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterConnect with Holly Kerr on LinkedInFollow the AtkinsRéalis Company Page#LinkedInCompanyPage #LinkedInB2B #B2BMarketing